Based on 35 years+ as an avid (fanatical) bass lure angler, in addition to being a Professional Guide (South Devon Bass Guide Ltd) about to enter my 10th full-time season, these are the 10 LURES I would recommend the beginner/novice purchases in the first instance.
This video is based around a template that I will apply to future productions in this ‘THE 10 BASS LURES TO BUY FIRST’ series, which is describing, with the aid of underwater camera and drone footage, the following:
- WHAT THE LURE REPRESENTS (bass prey items)
- WHERE I WOULD USE IT (the type of ground and terrain)
- WHEN I WOULD USE IT (under which conditions)
- HOW I WOULD USE IT (tips on retrieve rates and styles)
- COLOUR CONFIGURATIONS (what I have personally purchased and why)
These aren’t necessarily ‘the best’ bass lures – as that is clearly very subjective. However, the objective of this series is to assist the angler new to bass lure fishing to attain a collection that doesn’t cost the earth, and that is suitable for use within a myriad of conditions and environments, and to coach you through WHEN best to attach them, and HOW to utilise them. Enjoy!
New VLOG Format
As a continuation of this process, my MARC COWLING | BASS LURE FISHING | THE DEFINITIVE GUIDE website is about to also become a VLOG in relation to the following:
- My Personal Catches of Bass on Lures
- Tackle/Equipment Reviews
- Instructional and Educational information
- Potentially the Promotion of my Books

My ‘Bass Lure Fishing’ Books
(Including my most recent release: The Lure of The Bass – The Revised Edition)

For stock levels, purchasing options (BACS or PayPal) and for information in regards to the contents of each of my respective publications you can follow the links below. Alternatively, if you wish to contact me, please either complete the Contact Form below or email me directly at: marccowlingblf@yahoo.com
The Lure of The Bass – The Revised Edition
Bass Lure Fishing – A Guide’s Perspective (Volume 1)
Bass Lure Fishing – A Guide’s Perspective (Volume 2)
My Professional Guiding Service
South Devon Bass Guide Ltd

I am the Founder, Owner, and Director of the UK’s Number One Professional Bass Lure Fishing and Guiding Service – South Devon Bass Guide Ltd.
My 2nd Guide Joe and I provide personal instruction and guidance associated to everything there is to know about catching this most mercurial and enigmatic species, and arguably the UK’s premier sporting sea fish. Moreover, these sessions (be it One-to-One, 2 Person, or 3 Day Packages for 3 anglers) are conducted in a friendly manner, and are completed along one the UK’s most beautiful sections of coastline – the wonderful South Hams.
To Enquire
To enquire about either my books or our guiding operation, please complete the Contact Form below. and I will endeavour to get back to you as soon as I possibly can.
Thanks for reading and watching.
Marc Cowling | Bass Lure Fishing | The Definitive Guide